
Alexandra Riha
Executive Coach | Senior Supply Chain Leader
EMCC Senior Practitioner | Hogan certified
Positive Psychology Practitioner
I know the pressure of supply chain leadership from the inside.
My work combines 25 years of international supply chain experience with evidence-based coaching to help senior professionals think clearly, lead with confidence, and reconnect with meaningful work.

How I work
My coaching creates space for both reflection and action. We work with real leadership situations from your world - decisions, stakeholders, teams, pressure, and change - while also paying attention to the inner patterns that shape how you respond.
Challenge with care
A coaching space that is supportive, but not superficial. I will listen closely, ask precise questions, and challenge assumptions when it helps.
Evidence-based reflection
The work draws on positive psychology, strengths, psychological capital, PERMA, and behaviour change - translated into practical leadership development.
Practical next steps
Coaching is not abstract. Each conversation connects insight to action in your real leadership context.
Credentials and experience
My coaching practice brings together senior supply chain leadership, formal academic study, evidence-based coaching, independently accredited practice, and professional ethical standards.
Supply chain leadership
Academic grounding
- 25 years of supply chain leadership across Europe, Asia, and Australia.
- Over 20 years leading leaders responsible for country-level supply chain operations.
- Experience across countries, cultures, functions, and complex stakeholder environments.
- Executive MBA in Supply Chain Management, ETH Zurich.
- MAPP CP - Master of Applied Positive Psychology and Coaching Psychology, University of East London, UK.
Coaching practice
Professional standards
- Over 250 hours of coaching practice.
- Coaching informed by strengths, psychological capital, PERMA, and behaviour change.
- Coaching available in English and German.
- Hogan certified (HPI, HDS, MVPI) - leadership personality assessments available within coaching engagements.
- EMCC Global Individual Accreditation (EIA) at Senior Practitioner level, valid to June 2031.
- Member of EMCC Global and the Association for Coaching.
- Adherence to the EMCC Global Code of Ethics and confidential coaching practice.
