From Firefighting
to
Strategic Leadership.
Executive Coaching for Supply Chain Professionals.
Alexandra Riha
Active Supply Chain Director | Evidence-Based Coach
What becomes possible when you work with a coach who understands your world?
Find Your Direction
Stop second-guessing every decision. Move from overwhelm to strategic clarity—knowing exactly what to prioritize and why.
Lead With Confidence
Navigate transitions and cultural complexity without losing yourself. Build authentic presence that commands respect across borders.
Reignite Your Purpose
Break through career stagnation. Rediscover what energizes you and create a path forward that honors both your expertise and your wellbeing.
Coaching From Inside the Industry
I'm not a career coach who reads about supply chain—I'm a Regional Supply Chain Director who coaches. With 20+ years leading teams across Europe, Asia, and Australia, I bring the dual perspective of lived experience and evidence-based psychology. I understand your KPIs, your organizational politics, and the constant pressure to deliver. And I know how to help you lead through it with clarity and confidence.
Beyond Standard Coaching:
Science Meets Real-World Strategy.
We don't offer generic advice. We combine evidence-based psychology with deep supply chain expertise to create lasting transformation.
Strategic Partnership
You gain a confidential thinking partner who understands the pressures of the role. We move beyond 'safe spaces' to active strategizing—dismantling blockers, sharpening decision-making, and navigating complexity with clarity.
Science-Backed Frameworks
No guesswork. We utilize validated frameworks from Positive Psychology (PERMA, PsyCap) and Neuroscience to build resilience, optimize flow, and ensure your performance is sustainable, not just temporary.
Tailored Business Impact
Your goals drive the process. Whether it is navigating a transition, preventing burnout, or elevating team culture, we focus on tangible outcomes that translate directly to your career success and organizational ROI.
Flourishing is a Strategic Capability
"By 2051, 51% of the world's population will be flourishing"(Seligman, 2011)
Work defines our adult lives—second only to sleep. But in high-pressure industries like Supply Chain, 'surviving the shift' isn't enough.
Research confirms that the quality of your work life impacts your long-term health as much as physical fitness (Green et al., 2024). That is why my coaching moves beyond simple stress management to build sustainable flourishing:
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Evidence-Based: Grounded in Positive Psychology (like PERMA framework), not just intuition.
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Performance-Driven: Flourishing leaders are more resilient, decisive, and engaged.
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Ripple Effect: When you thrive, your team, your family, and your organization thrive with you.
Not sure where to start? Here's what others in your position have found helpful:"
Facing a critical decision?
Book a 90-minute Flourish Focus session to cut through the noise and create your action plan. Learn more →
Navigating a major transition?
The Foundation Series gives you 6 sessions to build sustainable strategies for your new reality. Explore options →
Leading organizational change?
Executive Partnership provides ongoing strategic support through complex transformations. Request details →
Master the Psychology Behind the Supply Chain:
Join the bi-weekly newsletter for leaders who want to move from "firefighting" to flourishing. Get practical, evidence-based tools to build psychological safety and resilience in your team.